The state government has launched at $250,000 marketing campaign to support tourism operators in the state's bushfire-affected areas.
Tourism Minister Scott Bacon today launched The Tassie Comeback Tour campaign, which will begin on Thursday and run for two months.
The television, radio, print and social media campaign was developed by Tourism Tasmania and local tourism operators.
"The recent fires hit areas like the East Coast, the Tasman Peninsula and the Derwent Valley at the peak tourist season, having a significant impact on many businesses," Mr Bacon said.
"We want to encourage Tasmanians to support those operators by heading to these magnificent parts of our state - and not just for a day trip.
"This is about getting people back to spend a night or two exploring everything these regions have to offer."
Mr Bacon said that the television ads featured operators and other business owners from the fire-affected areas telling their stories and highlight why it was important Tasmanians showed their support.
"The ads, which direct viewers to a Tassie Comeback Tour Facebook page containing itineraries, ideas and information, will begin airing on the Southern Cross, TDT and WIN television networks from Thursday and will run until mid-April," Mr Bacon said.
"The TV advertising is being further supplemented with print advertising, an eight-page feature in the state's three regional daily newspapers, and radio advertising through most of the state's metropolitan and regional commercial stations."