The Launceston launch of The Good Hustle teams author Polly McGee with The Abel Gin Co’s Kim Seagram and Bellebonne’s Natalie Fryar for a night at Saint John Craft Beer Bar.

Dr McGee described the event as the perfect way to showcase the content contained in The Good Hustle when lives and intentions intermingle in a local setting.

“Nat will be talking about how she developed a gin business while waiting for her sparkling wine to mature. I suggested she talk to Kim and they founded the gin business,” she said.

“It’s about those conversations people have and how really great things come from that. You trust you’ll find the right people at the right time to make things happen.”

Dr McGee has put this theory into practice many times throughout her career, including finding publisher Lou Johnson for her first book Dogs of India.

Now with Murdoch Books, Ms Johnson published The Good Hustle too.

“You just need to know you’ve got to ask people for help. We’re all supporting each other in this eco-system,” Dr McGee said.

The combined experience of the three women speaking at the event on Thursday shows significant moments can happen from smaller beginnings.

“Exciting things are happening in regions that have national and international significance. You can live locally and build products that go around the world,” Dr McGee said.

“My approach to business is to be in service to others.”