New trend emerges in 20th year of Leukaemia Foundation's World's Greatest Shave

Madeleine Canning
Madeleine Canning

When Launceston’s Madeleine Canning takes part in the World’s Greatest Shave on March 17, she will not be thinking of anyone in particular. 

While many who contribute to the cause know someone who is affected by blood cancer, the Parry Property worker said her motivation stemmed from a general desire to help out.

“It was just something I wanted to do,” she said.

“I don’t have any relatives with blood cancer. 

“This is just something personal that I wanted to achieve.” 

Ms Canning is part of a growing trend of girls that are volunteering to part with their locks for the cause.

More than 2300 women under 24 have already signed up to the Leukaemia Foundation’s World’s Greatest Shave, signalling a shift in the gender balance of a campaign traditionally dominated by men.

World’s Greatest Shave campaign manager Dave Simmons said the look is becoming more common among actors and influencers.

“While it’s certainly inspiring to see female actors and bloggers rock a shave, it’s these incredible young women, who are doing it for the Leukemia Foundation, that is truly extraordinary,” he said. 

Ms Canning has had no shortage of support since she began fundraising at the starting of the year, amassing more than $700 in donations so far. 

She said a new app lets her know the full value of her efforts.

“The World’s Greatest Shave app tells me what the different amounts go towards,” she said.

“So far, I’ve raised enough for a regional family to stay for a week near treatment in the city, which is really positive to see.”