Privacy is long-gone, thanks to smartphones

The concept of a national database that details all Australian driver’s licence holders has drawn a spot of ire.

Some are concerned it is a step towards an Orwellian world, and that their personal privacy is being breached.

“I don’t want my details stored on some national database,” they cry.

If you’re worried about a breach of privacy, this database (which already exists in each state, it’s just being streamlined for national access) is the least of your worries.

How many times have you used your mobile phone in the past 24 hours?

What have you Googled?

You went out for dinner last night, and decided to check yourself in on Facebook.

Even if you haven’t actively used your smartphone, you’ve had it turned on and with you as you go about your business.

Smartphones are always prompting users to turn on location services, to “improve performance”.

Sure, the location services will improve the performance of whatever it is you’re trying to do, but it will also record the exaction location for any photos that you take.

It will also let web-based advertisers know where you are, so they can target their advertising to you.

Advertisers aren’t just targeting consumers through their screens, they’re targeting them in real life, too.

New technology has been developed that will track a shopper’s movement, as they peruse a store or supermarket.

This gives them up-to-the-minute information about who their customers are, what they like, what they Google, who their Facebook friends are, and what they’re spending their money on.

Your privacy isn’t being breached, it’s being monetised.

And you’re paranoid about your low-resolution driver’s licence photo being stored on a national database?