Dairy has come with a message of care this week, with Ashgrove Cheese partnering with Live Without Barriers for a new campaign.
Formed to coincide with Foster Carer’s Week, Ashgrove Cheese’s milk bottles will wear a neck tie to raise public awareness of the need for new foster carers as part of a state-wide drive, which started on September 10.
Life Without Barriers’ Tasmanian regional manager Melinda Ferrier hoped it would inspire those considering foster care to take the next step.
“Carers are very special people, offering nurturing family environments and a sense of safety that is missing for most young people at risk,” she said.
“Sadly, the growing demand from those seeking the support means it has become important to find the next generation of dedicated volunteers.”
Ashgrove Cheese marketing and communications manager, Anne Bennett, said the collaboration made sense.
“Kids are naturally the biggest consumers of milk, so it’s a great way to spread a message about love and family,” she said.