A new job is set to be created to focus on bidding for major sporting events to drive tourism across the state’s North.
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The position will drive a cool season strategy for Northern Tasmania and has a salary range of $60,000 to $90,000.
The council discussed a funding allocation of $50,000 for three years to support the role at Monday’s Strategic Planning and Policy Committee meeting.
Additional funding for the strategy and new role would be jointly offered by Tourism Northern Tasmania, Events Tasmania and the Silverdome.
Director of Development Services Leanne Hurst said the cash commitment had already been included in the 2017-18 budget but the matter would be brought to the council’s meeting on Monday, August 7 for formal approval.
The recommendation to create the position was identified in the Cool Season Events Research Project which was managed by TNT.
The project focused the city’s capacity to attract and host more events between March 1 and November 30.
It was revealed that all sporting venues in Launceston were capable of hosting more events but the operational structures would need to be reassessed.
An example could be the attraction of the 2018 Basketball U16 National Championships, which would bring an estimated 1000 people into the state and offer a return on investment of $1.4 million according to the report.
Deputy Mayor Rob Soward and Alderman Janie Finlay pointed out that the report had failed to consider the Hockey Centre, Athletics Centre and international baseball and softball diamonds in its investigation.
Alderman Finlay said targeting juniors and masters championships should be the way forward.
The goal of the strategy is to attract 5,000 additional visitors in the cool season, which is believed to be two or three major sporting events per year.
Tourism Northern Tasmania’s Chris Griffin said the strategy would be focused on turning around the traditionally low visitation periods for the region.
“It’s all about proactively promoting and bidding for the right to host national sporting tournaments and other events that aren't conferences,” he said.