Last week, the Tourism Industry Council of Tasmania launched its new, six-week campaign Tourism: It’s a team effort.

The campaign applauds and encourages stand-out staff in the tourism sector.

Then, this week, we see the launch of a push that is designed to entice guests to the state during the off-season of winter.

Everywhere we turn, there’s a new tourism record being broken.

We’re investing in training for sector workers, and the government is offering low-interest loans to applicable accommodation businesses for upgrades.

It’s all great news for Tasmania, and The Examiner is excited to be a part of this new chapter for the state.

As individuals, even those who are not directly employed in the hospitality, there are little things every Tasmanian can do to ensure our reputation as a tourism hot spot continues to thrive.

And one of them is quite easy: stop littering.

Studies from the Keep Australia Beautiful foundation show that there has been an increase in roadside litter throughout the state.

The National Litter Index for 2015-16 found that drink containers, takeaway food rubbish, and cigarette butts were the main contributors to roadside rubbish.

What a beautiful statement to present to our visitors: we care so much about our state that we give it our rubbish when we’re done with it.

How disheartening it must be, as a guest in Tasmania, to have expectations of a pristine, unsullied environment dashed by mounds of discarded trash, carelessly tossed out car windows.

Conscious Tasmanians, too, should feel embarrassed at the state of some of our iconic sites, caused by the behaviour of our neighbours.

Sure, Tasmanians aren’t the only ones who litter, but we can accept the challenge and lead by example.

Already, we have led the charge when it comes to reducing single-use plastic bag consumption.

We can create a community and social change that respects our environment, and the role it plays as part of our state identity.

We can make it known that, in Tasmania, nobody likes a tosser.