A new Tasmanian business promises to support the state’s creative industries and events.
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Vim Arts and Events was launched on Friday evening to provide management support from marketing, human resources, business development to governance.
Vim founder Jane Forrest said cultural organisations could no longer simply rely on their creativity to survive.
“They need to operate like a business,” Ms Forrest said.
“I recognised an opportunity to meet this need by ensuring creative organisations are able to access business experts who understand the industry when they need it.”
The creative industry in Tasmania accounted for about 9000 jobs, while the cultural sector in Australia was worth about $50 billion, Ms Forrest said.
Ms Forrest has been immersed in the arts as a performer, administrator, technician, manager, director, writer, planner, and enthusiastic patron her whole life.
Creative organisations needed more support than ever as they adapted to the challenges of uncertainty, changes to funding and digital disruptions, she said.
As a proud Tasmanian, she had always believed in the possibility of making a living in the arts in this state and adding to the vibrancy of communities, Ms Forrest said.
“We have so many thriving professional and community arts organisations and a growing festival and events calendar,” she said.
“These things contribute significantly to the cultural economy of the state by providing employment opportunities, increasing livability and encouraging tourism.”