Montagu farmer Mike Buckby uses provenance in product marketing

Johanna Baker-Dowdell
June 21 2017 - 5:46pm
PROMOTE PROVENANCE: Cape Grim Water rain farmer Mike Buckby said consumers want to know where products come from and the story, passion and romance behind the business. Picture: Supplied
PROMOTE PROVENANCE: Cape Grim Water rain farmer Mike Buckby said consumers want to know where products come from and the story, passion and romance behind the business. Picture: Supplied

Provenance and the story behind agricultural products is becoming more important as a marketing tool, Montagu farmer and business owner Mike Buckby told attendees at the Harvesting the Benefits of Digital Agriculture Conference in Melbourne last week.

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Johanna Baker-Dowdell

Johanna Baker-Dowdell

Senior journalist

Johanna has more than 22 years experience as a journalist for newspapers, magazines and online publications.

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