Regional Pitchfest finals highlights regional innovation

Bronwyn Kidd is hoping to win the Tasmanian finals of Regional Pitchfest on Thursday for her start-up Sustomi, creating sustainable food wraps. Picture: Piia Wirsu

Bronwyn Kidd is hoping to win the Tasmanian finals of Regional Pitchfest on Thursday for her start-up Sustomi, creating sustainable food wraps. Picture: Piia Wirsu

Finalists in the Tasmanian Regional Pitchfest are preparing for a showdown on Thursday night where they will highlight the strength of innovation in Tasmania. 

Young Launceston entrepreneur Bronwyn Kidd is the only northern Tasmanian to make the finals for her start-up making sustainable food wraps out of beeswax. 

Pitchfest judge and co-founder of Start-up Tasmania Polly McGee said the competition is part of an increasing start up culture, which will benefit the state. 

“What having innovators in regional areas does is that it actually you can have incredible industries come up and incredible business opportunities come up out of somewhere, that can really invigorate a whole town,” she said. 

She adds that people form regional areas like Tasmania are naturally innovative, as they have to solve their own problems rather than rely on other people or services. 

During the finalist's pitches, Dr McGee will be looking for strength of character and grit to follow through, and a concise and focused pitch. 

“The absolute key thing to a good pitch is that it’s short, … the really clear thing that straight away tells you that an entrepreneur isn’t clear on what their market is and what they're doing is if they can’t give you that one killer sentence that describes exactly what they’re doing,” she said.

Miss Kidd said going through the process of distilling her idea down to a 60-second pitch has been enormously helpful. 

“You're actually forced to have a think about what exactly the problem is that you're solving ... it just pulled together the whole business concept really nicely into 60 seconds, which was a challenge but it was so worth it," she said. 

The event is on Thursday at 6pm at the Tramsheds.

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