Tourism Industry Council Tasmania chairman Daniel Leesong welcomed commitments of $15 million to the Cradle Mountain Master Plan and $6.3 million to fund capital works on the Great Eastern Drive. 

Mr Leesong said both projects were a key part of the plan to draw tourists into regional Tasmania.

Tourism Minister Will Hodgman said the master plan would be a "real game changer" for the tourism industry in the North and North-West.

Mr Leesong said the project would elevate Cradle to a “a truly world class wilderness destination, the equal to Uluru and the Great Barrier Reef”.

The master plan requires significant funding from the private sector and the federal government, and Mr Leesong called on investors to follow the state government’s lead. 

Mr Leesong said the Great Eastern Drive funding would go a long way towards addressing well-known frustrations with the Tasman Highway. 

Tasmania's parks infrastructure will receive a $5.7 million boost, with 2016-17 works including construction of new amenities at the northern end of Wineglass Bay and an upgrade of the Fortescue Bay campground and facilities.

Parks Minister Matthew Groom said $220,000 allocated to help Maria Island reach its full potential as a tourism drawcard for the East Coast.

He said Maria Island was one of Tasmania's "great untapped tourism opportunities", and the funding would help its world heritage valued convict history to be recognised. 

The budget also contained $1.25 million over two years to grow Tasmania’s air access capacity through dedicated codeshare and marketing agreements, $650,000 for the Brand Project and $600,000 to support business events in Launceston.