Taxpayers have footed the bill for a public campaign over incorrect media coverage outside the state that deemed parts of the Tasmanian wilderness were off limits to tourists.

Launceston photographer Chris Crerar was commissioned to capture a series of images of Northern Tasmania's favourite natural assets, including Cradle Mountain, to re-promote the state.

A government spokesperson said: "The government wants to let tourists know that our beautiful parks are still open, and we are welcoming tourists to come visit the state and witness its natural beauty for themselves.

"Major tourist drawcards such as Cradle Valley and the Overland Track were unaffected by the fire, and it is business as usual for the tourist industry.

"The government would again like to thanks the efforts of firefighters and emergency personnel for their outstanding efforts in combating all blazes around the state."

The government declined to reveal the costs of the campaign or the dollars lost by visitors staying away.

The Victorian government has also publicly campaigned for holidaymakers to return to the Great Ocean Road after bushfires struck parts of the south-west coast on Christmas Day.

Businesses from Anglesea to Apollo Bay lost tens of thousands of dollars over the peak holiday period when tourist numbers dropped dramatically.