Following news last week that Australia had attracted more than one million Chinese visitors in 2015, Freycinet Marine Farm manager Chris Lucas said that his business had seen a similar trend in tourism.

The farm grows Pacific oysters and Tasmanian blue mussels, and offers fresh and cooked produce to the public.

Mr Lucas said that at their Coles Bay tasting room, about 90 per cent of people who come through were Asian tourists and of that, about 70 per cent were Chinese.

"I've lived in the Coles Bay area for about five years and the growth is just amazing," he said.

"There's been a lot of advertising on the mainland, my folks live there and there's a lot of publicity for Tasmania.

"My in-laws live in Germany and they've even seen adverts for Tasmania while they're in Europe." Mr Lucas said many international tourists walked away with up to five dozen oysters after seeing the quality and freshness of their products.

"They are buying in big quantities and they are willing to spend when they see the quality," he said.

"As soon as they can recognise quality, there's a huge turn around on how much they'll spend. The marine farm is just getting stronger and stronger with Chinese and Singaporean tourists."

According to the latest Tourism Tasmania statistics, about 29,000 Chinese tourists visited Tasmania in 2015, a 40 per cent jump from the same time the previous year.

East Coast Regional Tourism Organisation chairman David Reed said that the jump in numbers was not only a benefit to the tourism sector but also to employment in the area.

"A lot of people are looking for food and wine experiences so we are seeing an awful lot of growth anecdotally in those specific areas," he said.