UPDATED: Anyone wishing to buy tickets on Saturday can call 0407 434 105 before 3pm.
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ONE group hoping for a bumper crowd on Saturday for the Hawthorn versus Brisbane clash will be the Tasmanian Eye Institute.
The round 22 match will see the institute fill the role as the Hawks' match day sponsor for the first time.
The Tasmanian Eye Institute is an independent, not-for-profit organisation aiming to improve the ophthalmic health services in the state through research, education and service.
To help raise funds, the group will be raffling a Toyota Corolla Ascent Sport from Launceston Toyota, valued at $25,000.
"It will be good to get the Tasmanian Eye Institute out into the broader community, so everybody knows what we are about and what we are raising money for," Tasmanian Eye Institute board of directors member Rachael Adams said.
Tickets cost $50 each and can be bought from outside the Jim Bacon Gates from 11.30am, or can be pre-purchased from the institute on 6344 1377.
Hawthorn officials are expecting a crowd of more than 14,000 for the match between the two-time reigning premiers and the 18th-placed Lions.
If the crowd is at least 11,629 , last year's overall crowd figure of 55,299 will be beaten.