A FOCUS on Meander Valley agriculture will be conducted during a community forum at Deloraine on Wednesday.
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Tasmanian Farmers and Graziers Association president Wayne Johnston will shed light on issues and initiatives for the region during the evening event.
Mr Johnston will join Primary Industries Minister Jeremy Rockliff as speakers for the 7pm forum.
Value adding to products and exploring new industries within the region will be part of Mr Johnston's speech.
"I'll be looking at how to add a bit more, how to make what we produce make us more money," he said.
"I'll also be looking at China and the implications of the free-trade agreement.
"It's not in effect for another four years, which gives us a bit of lead-in time to figure out how we can get ourselves set up to supply to that market."
He said the construction of the Meander Dam had already opened up new opportunities in the Meander Valley, something that should be capitalised on by farmers.
"There are probably crops out there we haven't even thought about growing yet, but they will be there in four years' time," Mr Johnston said.
"I pushed very hard for the dam in 2004-05 . . . I was growing hazelnuts three years after that, if someone told me then that I would be, I would have laughed at them."
A large part of value-adding produce for the region, whatever it may be, is branding.
Mr Johnston said ideas such as the National Farmers Federation's push to see Australian produce branded as "True Aussie" was something worth exploring.
"It's a good thing to take overseas," he said.
"We want to get out there and sell it, Cape Grim and King Island cheese are two examples of things that sell well with a really good product."
The event will be hosted at Lyons Liberal MHA Guy Barnett's office at 76 Emu Bay Road, Deloraine.