PriceWaterhouseCoopers' report concluded that Hawthorn's presence during the season generated a total direct expenditure of $17.5 million for the state.

Meanwhile, a report by sports sponsorship consultants Repucom calculated a total of $12 million in brand exposure for Tasmania across all Hawthorn assets for the year.

The PwC report, which was commissioned by Hawthorn, Events Tasmania and the Launceston City Council, gathered results from across the four home-and-away games that the Hawks hosted in Launceston, which attracted a total of 55,298 spectators.

The Repucom study revealed that Hawthorn's match attendance and television audience figures both increased in 2014.

The cumulative television audience totalled 25,136,346 (compared with 22,806,854 in 2013), while the total crowd attendance at Hawthorn matches (including three finals) was 1,155,660.

Hawthorn CEO Stuart Fox said the result of the studies was positive for Hawthorn, Tasmania and Launceston.

"We're very proud of our unique, long-term partnership with Tasmania and we are delighted that our presence in the state generates a real return for them," Fox said.

"Whether it's through direct benefit to the Tasmanian economy, increase in tourism or national brand exposure, we are proud to partner with Tasmania with the aim of delivering the state real economic benefits."

Tasmanian Premier Will Hodgman added: "The report's economic estimate of the value of Hawthorn games to the state certainly supports our view that there is significant value generated by playing AFL games in Tasmania. Our partnership with Hawthorn has been hugely successful."

The Hawks will set off across Tasmania today for their 13th community camp in the state, the playing squad divided into 11 groups that will visit 21 towns, 18 charitable organisations, 22 schools and seven footy clubs.