National press, direct mail, radio and shop-front window banners promoting Tasmania as a destination will run for two weeks.

Premier Will Hodgman said Tourism Tasmania and Flight Centre had joined forces for the campaign, which launches today.

Mr Hodgman said they had each contributed $100,000 to the campaign, which has a marketing value estimated at $800,000.

‘‘It is designed to leverage off the recent Lonely Planet accolade which proclaimed Tasmania as the fourth best region in the world to visit in 2015,’’ Mr Hodgman said.

‘‘Four self-drive itineraries have been designed to focus on the top four experiences in each of our regions.’’