FAMILIES doing it tough over Christmas need all the help they can get.
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The Examiner Empty Stocking Appeal aims to assist those people by raising money to distribute among four Northern charities in time for the festive - and expensive - season.
The Examiner customer engagement manager Matt Wilson said the appeal hoped to raise $80,000.
Almost $69,000 was raised in 2013.
"This year the need is arguably higher with regional economic conditions still difficult in a number of sectors and with growing social issues, such as methamphetamine use, which can have devastating effects on not only users but innocent family members, such as kids, as well," Mr Wilson said.
St Vincent de Paul Society Northern regional manager Peter Freak said the charity had already started preparing for Christmas.
"It's a crucial time for a lot of families," he said.
The Launceston Benevolent Society chief executive John Stuart said the demographic of people seeking help had changed.
"People are losing more jobs or there are people that have had their hours cut back - we're seeing more of those," Mr Stuart said.
The Salvation Army Doorways facilitator Kelly Brown agreed.
The Examiner Empty Stocking Appeal will continue until December 19. Donation tins can be found in Launceston central business district shops and The Examiner offices.