HE'S no household name, but Tasmanian director Michael McIntyre is making waves with his latest documentary.
Aussie Rules the World follows footy legend Brett Kirk on an international journey to boost the profile of Australia's most popular sport.
The documentary features segments with dual Brownlow Medallist and 2014 Australian of the Year Adam Goodes, as well as media personality Eddie Maguire, among others.
Filmed over three years, Mr McIntyre and the production crew journeyed across 23 different countries to discover how AFL had taken hold of international communities, cultures and races.
The former Sandy Bay resident said it was the journey that has stuck with him the most since the film's release earlier this month.
"I've been looking for a good AFL story for some time - to be honest, I'm surprised there aren't more already out there," he said.
"I thought if I did make a doco about AFL, people would want to see it.
"The great thing about this is that the sport is going global . . . We are just blown away by the passion for the game overseas."
Mr McIntyre said Goodes' and Maguires' appearances in the film were made easy by their passion for the game.
"We're very proud of our casting efforts. Every project is different, so we just tried to attract people to it and you rely on those people having an interest in it.
"In Adam's case it was because he is a teammate of Brett's and holds him in the highest regard, both as a mate and a player.
"Eddie's just a great guy who loves the game and saw that he could help out. I would like to think it's an inspiring film."
The Tasmanian premiere of Aussie Rules the World will screen at Hobart's State Theatre at 6.30pm on Wednesday, September 3.