Fundraiser Natasha O'Brien from Make Up For You will be selling special white bath bombs during September at the Newstead store, with 100 per cent of the profits being donated to Bravehearts.

The White Balloon Day fundraiser coincides with a social media campaign that urges people to take a selfie to raise awareness of child protection and stop child sexual assault

Bravehearts founder Hetty Johnston urged individuals to take a #whoRUprotecting selfie, pledge their support, or organise a White Balloon Day fundraising event.

Ms O'Brien said Bravehearts was an important charity to assist.

''We have families ourselves so children are close to our hearts and important in our lives,'' she said.

''Anyone can come in and purchase a bath bomb.  They look nice and make good gifts.''

White Balloon Day is held on September 12 and will raise funds and awareness to help protect kids from sexual assault.

Any funds raised will help Bravehearts deliver education, training, counselling and case management services to the most vulnerable members of the community

Show your support by donating, registering an event or by taking a #whoRUprotecting selfie and post on Facebook, Instagram or Twitter.