THERE’S a symbolic reason why there has been a red brick in the window of Launceston’s Dickens Ciderhouse for the past three weeks.
This simple red brick represents a new chapter for the location, which in the coming weeks will be known as Red Brick Road Ciderhouse.
The change in name, which co-owners Corey Baker and Karina Dambergs say is more than just a rebranding, has come about after an amicable split with business partner John Dickens, who will continue to sell Dickens Cider out of its Hobart ciderhouse after receiving an offer to produce it commercially.
‘‘That (producing it commercially) suits John, as he could be an ambassador for that, but it doesn’t really suit Corey and I,’’ Miss Dambergs said.
‘‘We make the cider and we’re both winemakers by trade, so our passion is in the making.
‘‘We’ve been very vocal about the ‘real cider’ message, helped set up the Cider Trail and I’m on the committee of Cider Australia, so we wanted to stay true to what we’ve been doing.
‘‘It worked out at a good time that we have the bar here and a bar in Hobart to revisit the business.’’
The name Red Brick Road comes from an internet meme about the Wizard of Oz, which represents the idea of an unknown path with no known final destination.
This new chapter will also allow the business to be more experimental with its cider.
‘‘It is more than a rebranding, as we will be producing a few new products,’’ Mr Baker said.
‘‘We’ll maintain and rejig our five base products here that we’ve always made for Dickens and the small batch cider we will do as small runs and if customers like them we can continue to make them in the future.’’
Production of the cider will take place at Spreyton and at its new warehouse at Invermay.