$100m Wi-Fi deal

Anderson Morgan Wi-Fi specialist Shay Hosking, chief executive Bjarke Porsbro-Pendersen and national sales and marketing manager David Pretorius. Picture: PAUL SCAMBLER

Anderson Morgan Wi-Fi specialist Shay Hosking, chief executive Bjarke Porsbro-Pendersen and national sales and marketing manager David Pretorius. Picture: PAUL SCAMBLER

TASMANIA’S capability for targeting niche international markets should not be underestimated, according to Anderson Morgan chief executive Bjarke Porsbro-Pendersen.

The Tasmanian-owned IT company this month secured a $100 million deal with the US to roll out Wi-Fi internet, and is now looking to break into the Asian market.

Mr Porsbro-Pendersen said while the state may not be able to ‘‘play hard-ball’’ in competition with overseas players, opportunities lay in targeting specialised areas.

The business, which has offices in Launceston, Hobart and Devonport, harnesses world-first technology to produce ‘‘intelligent’’ Wi-Fi services.

The services, used on the East Coast, West Coast and in Launceston mall, target specific user markets to promote businesses or events in each area.

Mr Porsbro-Pendersen said the company was also a world-leader in offering guaranteed speeds and connection quality in a high density user environment.

Mr Porsbro-Pendersen said avenues for providing an alternative pathway program for TasTAFE students was among ideas floated by the group for nurturing Tasmanian talent.

‘‘We’re not looking to move head office anywhere, I have a farm on the West Tamar, that’s where I’m staying,’’ he said.

‘‘Establishing workplace opportunities for people aged 15 to 25 years old would keep people in the state.

‘‘It would create a solid population for us going into the future.’’

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