FOOTY fans are the target of a winter campaign by Tourism Northern Tasmania.
TNT chief executive Chris Griffin said following a successful autumn campaign, the organisation had again partnered with Hawthorn to encourage AFL fans to linger longer in Launceston.
Mr Griffin said AFL games were often the ``primary reason'' people from intrastate and interstate travelled to Launceston throughout June.
``We want to ensure they're motivated and informed enough to stay a little longer and enjoy the other pleasures of Northern Tasmania,'' he said.
``In autumn we were focused on promoting to Southern Tasmanians, encouraging them with great deals to take a Northern weekend break.
``We especially focused on May, a traditionally slow period for our tourism industry.''
Mr Griffin said the winter focus would be on the two remaining Hawthorn games on June 28 and August 3.
Julia Cleghorn flew into Launceston from Melbourne on Friday for the long weekend with her sister Penelope Cleghorn and friend Casey Hawley to watch the Hawks take on West Coast in front of 15,503 people at Aurora Stadium.
It was Ms Cleghorn's first visit to the state - and she loved it.
``We went to the footy on Saturday, the Gorge yesterday [Sunday] and we wanted to see the macaques so we came to the City Park today [yesterday] before we fly out,'' she said.
``We love it, we think it is so beautiful and I was surprised how historic it [Launceston] was.
``We came down for the footy and to have a nice weekend, but I have really enjoyed the place as well, more than expected.
``The Gorge was amazing and when we were looking for things to do online we assumed we would need a car, but everything is so close - the Harvest Market was fantastic.''
During the campaign, there will be advertising on television, in the Jetstar in-flight magazine, on Facebook and direct to Hawthorn members.