That's about 100 average lifetimes, and it's set to rise as more users become connected and take to the internet for their music needs.

Spotify Australia last week celebrated its second anniversary and can thank listeners such as Launceston's Evan Gullidge for its success.

Mr Gullidge has used the program via an application on his smartphone and computer for just more than a year.

During that time, Mr Gullidge said he now uses the program almost exclusively for accessing music.

``It had eluded me for the first year from its inception until friends in Melbourne started to use it,'' he said.

``Words came through the Facebook grapevine from mainly friends playing in bands putting albums up on it and stuff like that.

``You've got access to an unending amount of completely out-there genres, pretty much anything you want there is at your fingertips.''

Mr Gullidge said the program's ability to set playlists and search for little-known artists that may be similar to his favourite bands was what gripped him about the invention.

``I think with the way technology's progressing, it's going to become more and more a mainstream thing,'' he said.