Fashion chain to brighten new home

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THE former Chickenfeed building on the corner of Brisbane and Charles streets in Launceston will change massively over the coming weeks as new tenant Country Road slowly starts to move in.

The fashion store chain announced plans earlier this year that it would open a store in the city in October that incorporated three of its brands: Country Road, Trenery, and Witchery.

The company recently applied to the Launceston City Council to make alterations to the building's facade and to add signage, and scaffolding has been erected on the Brisbane Street-Charles Street corner.

According to plans provided to the council, the bright red paint that now decorates the building will soon be replaced with a bright white and pearl-white painted exterior.

A mix of black acrylic and aluminium lettering, and above- awning banners, will highlight the store's three sections that will be separated by brand.

The Country Road and Witchery sections of the store will be of a similar size, about 360 to 380 square metres each, and a smaller Trenery tenancy will be sandwiched in between those sections.

A stand-alone Country Road store last operated in Launceston 25 years ago in the Brisbane Street Mall.

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