Hat fad propels iconic brand

By Gayle Bryant
Updated May 13 2014 - 10:15am, first published April 24 2014 - 3:44pm
Girl in Akubra
Girl in Akubra
Akubra factory in Kempsey
Akubra factory in Kempsey

You'd be hard-pressed to find someone who doesn't know what an Akubra hat is – as Anzac Day approaches, there will be hundreds adorning the heads of returned soldiers. But turning the wide-brimmed bush hat into an item that is bought by a different market to its traditional rural customers is another matter.

Subscribe now for unlimited access.

$0/

(min cost $0)

or signup to continue reading

See subscription options

Get the latest Launceston news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.