The move to spread awareness was triggered last year when Nook's Kelly Parker was struck by a vehicle while riding on the road - a collision that resulted in the death of her horse Kaban.

The council has since produced three-page pamphlets detailing how to react to horse riders on the road and has also installed a string of warning signs in popular horse-riding areas.

Kentish councillor Penny Lane said she hoped to see similar signs and pamphlets produced in other areas of Tasmania.

``We're pushing to have it statewide, we're hopefully leading the way,'' Ms Lane said.

``People don't have to re-invent the wheel, we've done all the background work and can share it with local councils.''

She said the pamphlets could be found on TT-Line ships and at stores in the area.

Ms Parker said she was hopeful similar signs could be introduced to roads and included on tracks such as the Tasmanian Trail.

Department of Infrastructure, Energy and Resources corporate affairs manager Suzie Jacobson said the department was aware of the campaign, but said all alternative road users should be recognised by motorists.

``The department acknowledged that horses have a legal right to be on the road, as do a whole pile of other things - cyclists, people walking dogs, slow-moving pea harvesters and people herding sheep and cows,'' Ms Jacobson said.

``Read the signs, slow down, think ahead. 

``That's the overall message,'' she said.

``Drive with due care and attention.''