The Tamar Valley vineyard, that sells its goods at its Cider House in Brisbane Street, will launch its new 750ml bottle of original sparkling cider at the event on Friday night.

The sparkling cider was the first the company created, but until now has only been available on tap or in 330ml bottles.

Dickens Cider House co-owner Corey Baker said the cider was a blend of Granny Smith apples, pink lady apples and perry cider (pear).

"It's very dry and is 7.5 per cent alcohol," Mr Baker said.

It also has a fruity flavour, like you taste in a sparkling wine.

Dickens Cider will also have its old English, scrumpy, perry and rose ciders available at the Esk BeerFest.

Mr Baker said the company always liked supporting the Launceston event.

"It's a great setting next to the (James Boags) Brewery and people know our brand in Launceston so we have a lot of supportive customers," he said.

The Dickens Cider House will have its official launch party of its new 750ml bottle at its Brisbane Street bar after the event.

The company will open a ciderhouse in Hobart in coming months.

The Esk BeerFest will feature 33 alcohol stalls, masterclasses, live music and children's face painting.

William Street will be closed between Shield and Tamar streets from 5.30pm on Thursday and 3pm on Sunday.