BEER giant Lion has submitted its plans to the Launceston City Council for its new visitors centre and conference facility, announced last year.
The redevelopment of the Tullochs Auctions site is key to the project and will include a 160-square-metre banquet space, a 129-square-metre bar and dining area, a specific seminar room, and merchandise and office space on the ground floor.
There will be a 600-square-metre open multi-use space on the floor above.
An interpretation laneway, between the existing William Street cottage and George Street auction house, will be created within an exposed steel frame and reflective glazing.
The 135-square-metre laneway, topped with a translucent roof, is to be made available for functions and casual dining.
The second new construction, on vacant land on the corner of William and George streets, will again use exposed steel and reflective glazing and house a beer atrium behind foldaway doors.
A small boutique brewhouse is planned for inside the cottage, where visitors can see the brewing process firsthand.
A deck and walkway to connect the William Street and George Street buildings is planned at a later stage, to be screened behind the roofline of the beer atrium.
The centre is estimated to employ five full-time people and up to 25 part-time and casual workers.
It will operate from 9am until 10pm seven days a week.
A Pitt and Sherry planning report to support the development said it would re-use two heritage-listed properties and boost the city and region's tourism product.
``It will be a development that shows confidence in the future of both the city and the iconic beer brand of James Boag,'' the report said.
``It can be used as a springboard to other developments which may eventuate in the future around this precinct.''
Redevelopment plans and the Pitt and Sherry report, including a heritage assessment, can be viewed on the council's website.
The public has until January 21 to make representations on the development.