HOBART Road needs an overhaul to create a more retail-friendly environment in Kings Meadows, according to the Greater Launceston Plan.
The plan has recommended that trees be planted within the unused sections of the street's central right-turn lane and provision of kerb outstands with seating.
A new allotment of public open space that has a direct relationship to Hobart Road is recommended near the proposed Big W development.
David Locke and Associates, Hill PDA and Pitt&Sherry studied the Kings Meadows precinct for the Greater Launceston Plan.
The consultants expressed their belief that businesses on the main street were struggling to compete with activity within the Meadow Mews complex because of Hobart Road's poor pedestrian environment and aesthetics.
They said reducing of through traffic volumes, or potentially closing off the main road to create a pedestrian mall, were considered but not recommended in the end.
Along with street enhancements, the consultants recommended the establishment of a Kings Meadows business group to market and promote the centre to boost activity.
They said in the future, Kings Meadows may need three additional primary schools, four more community centres, and an additional library and high school to service the suburb's population.
The Launceston Retail Audit forecasts that greater Launceston will demand an additional 42,470 square metres of retail and 26,980 square metres of office space between 2011-2021, and 63,100 square metres of retail and 47,260 square metres of office space over the period 2021-2036.
There is 31,840 square metres of total retail and commercial floor space in Kings Meadows.
Kings Meadows could accommodate between 5330 square metres and 8610 square metres of retail space between 2013 and 2031.