THE Cinema co-owner James Simpson is hoping to turn Burnie's new live entertainment venue into the third stop for touring acts behind Launceston and Hobart.
Mr Simpson and his wife Karena have renovated Burnie's old cinema at 69 Mount Street, which is set up below their The Otis Room in the same building.
The building is one of the city's most iconic and recognisable as it operated as the city's cinema from 1954 to 2000, and gives the city an open space for acts, with enough room to house more than 1000.
Mr Simpson believes geographically Burnie is perfectly situated to be a "hub" of live music on the state's North-West Coast.
"We believe The Cinema will herald a new and exciting age for live music and entertainment on the North-West Coast, but if people want big music acts they need to come out and support it," he said.
"We're geographically central to the North-West Coast, as we're close enough to Ulverstone, Devonport and Penguin for people to come through easily, best west of Burnie you have Somerset, Wynyard, Smithton, as well as the West Coast."
The venue, which can also operate as a function centre, will have its official opening as a live music venue next Saturday night, when Australian rock act Spiderbait and rapper Illy will christen the venue.
Mr Simpson said he'd deliberately chosen two different acts, to create an atmosphere "for everyone".
Both have recently released new albums last month, with Spiderbait releasing self-titled offering last month, and Illy releasing Cinematic, which was produced by fellow rapper M-Phazes.
Singer-songwriter Claire Anne Taylor, North-West band Red Giant and DJ Josh Densten, from TV's The Block, will also feature.
Mr Simpson hopes to have major events once every six weeks.
Tickets to Saturday's gig cost $48, including booking fee.