THE new Prospect-based State League club is set to be branded as The Storm and is expected to play in the Melbourne Storm purple and navy colours next season.
The Examiner understands that the 50 per cent licence shareholders in the Prospect Hawks' junior and senior football clubs and the players signed to the new franchise have all had input and decided on the Storm branding.
Club president Michelle Strickland was unwilling to confirm the name and colours yesterday ahead of the official club launch, which is expected to be held within the next week or two.
Prospect will not be included in the name as the club tries to appeal to a wider recruitment area including Longford-Northern Midlands and the Meander Valley.
South Launceston premiership coach Mitch Thorp will be announced as the club's senior coach at the launch.
Should Thorp be successful in resurrecting his AFL career at next month's preseason draft, it is understood that former South Launceston captain Mitch Hills will take over the role.
The Storm will play its home matches at Aurora Stadium but will train at the Harley Parade complex at Prospect Park.
The nucleus of South Launceston's premiership team from this season is believed to have signed to the Storm, but some players have committed elsewhere, including former defender Rory Mansell, who has been appointed coach of NTFA club Deloraine.
South premiership players Dylan Riley, Shaun James, Ryland Coombe and senior teammate Tom Larby are believed to be joining Mansell at the Roos.
AFL Tasmania is yet to announce which club will represent the State League at next season's Foxtel Cup, but it is difficult to see how this year's TSL premiership team could do so with the full playing group no longer together.