A $28,000 report into Launceston's convention business has found the sector is underperforming, but has recommended against a feasibility study into a large purpose-built convention centre for the city.
The Launceston Chamber of Commerce oversaw the market assessment report, which shows that last financial year the city got only 14 per cent of the state's $35 million convention business.
Chamber of Commerce executive officer Maree Tetlow said the report found that Launceston had the facilities to service the lucrative 200-500 delegate convention sector, but needed to promote itself better to event planners.
The report found that 90 per cent of Australian business events involve less than 500 delegates.
Ms Tetlow said the chamber was keen to follow up with the Launceston City Council and our other stakeholders on the funding of a locally-based business events co- ordinator linked to Business Events Tasmania.
"That would be the optimal outcome from our perspective," Ms Tetlow said.
"Business Events Tasmania already has good databases and other assets and systems that can benefit Launceston, but this organisation is not well funded and they don't have the resources to include a specialist based in Launceston.
"We need to see that happen as soon as possible."
Ms Tetlow said that Launceston should definitely be planning for a new convention centre in the future.
"Cities of any significance do build these facilities as they contribute to the economic, intellectual and cultural capacity of a city.
"The global engagement that visiting specialists bring when they attend various conventions far out weighs the direct cost of those facilities."
Ms Tetlow said there was some work to be done to improve Launceston's convention services and other infrastructure to better compete for convention business.
The study didn't consider Launceston businessman Errol Stewart's Silo Hotel development at North Bank, which includes function space for up to 500 people, however, Ms Tetlow said it aligned well with recommendations in the report to add more hotel rooms and convention capability to the city.
The comprehensive 79-page report, which was released yesterday, was jointly funded by the Launceston Chamber of Commerce, the Launceston City Council, Regional Development Association Tasmania, Department of Economic Development, Business Events Tasmania and Tourism Northern Tasmania.