BORDER collie Fonzie is living up to his name and playing it cool in the lead-up to Happy Tails Day.
The annual RSPCA fund-raiser offers keyrings, pens, environmentally friendly bags and cat or dog lapels under $10 to help the organisation with its shelters and animal welfare work.
Animal care centre manager Lorraine Hamilton said her favourite piece of merchandise on offer was stuffed toys.
``They're fashioned after animals from one of our centres,'' she said.
Money raised in Tasmania stays in the state.
Friday, also World Animal Day, will see volunteers selling the products at Meadow Mews and Prospect Vale Marketplace.
Today a stall will be at Mowbray Marketplace and items will be available in the Brisbane Street Mall tomorrow.