THE winner's bonus paid if Hawthorn wins the AFL grand final on Saturday will be made back three-fold in marketing for Tasmania, Sport Minister Michelle O'Byrne has said.
Under the Tasmanian government's agreement with the Melbourne club, a bonus is paid depending on what stage it gets to in the finals.
Last year the state forked out an extra $150,000 for the Hawks grand final loss, but a win costs $300,000.
Ms O'Byrne said the investment was well worth it.
``Hawthorn's bonus payment is far exceeded by the value of extra media exposure for Tasmania,'' she said.
``When Hawthorn last won the premiership in 2008, it was estimated that Tasmania received more than $1 million in media exposure from the finals series alone.''
Ms O'Byrne said the Hawthorn sponsorship deal provided a $15 million boost to the state's economy, and reaching the grand final provided national and international brand exposure for Tasmania.
She said she would be tipping the Hawks to win.