THE Greens can learn from the targeted, professional campaigns run by the Liberal Party at the federal election, Tasmanian Greens Senator Peter Whish-Wilson has said.
Senator Whish-Wilson said the unwavering focus of the Liberal Party in winning Bass, Braddon and Lyons paid off by delivering the biggest swing in the country, and the Greens could copy that approach.
"They did a really good job getting around," he said.
"Not just posters and advertising in the paper, they talked, they actually ran an organic campaign as well.
"It absolutely stripped votes from us.
"It's a wake-up call to us as a party that we run lower- house candidates to help with the Senate campaign, but when we are up against resources and focus like that we need to rethink how we run our campaign."
The Greens vote in Tasmania halved at the federal election.
The campaign budget for next year's state election is just $300,000, or 50 prime-time television ads.
Marshalling a broad volunteer base, mobilising new supporters via social media and inspiring disaffected voters to get behind the Greens was the challenge identified in a brainstorming session at the final day of the Tasmanian Greens state conference yesterday.
But past campaigners said it would be difficult to spread those resources to at-risk dispersed electorates of Bass, Braddon and Lyons.
One contributor said the state campaign should capitalise on the "incredible gift from the Abbott government being elected," because it highlighted the need for the Greens.