NEIL Pitt's owner Don Pitt entered the retail game in 1949 - a time he described as the golden era for fashion.
"When we first started, there was clothes rationing and price control and they were the good times," he said.
"All the dishonesty, overcharging and fictitious discounting didn't go on then as it does today.
"Now, nobody today knows what they should be paying for anything. Big stores buy in large quantities at a low price, charge at a high price and then offer it later at 40 per cent off. It's psychological retailing."
His menswear business has mostly escaped the fashion buyer's transition online as suit buying requires one-on-one customer service for fitting.
Mr Pitt said his business formula had barely altered in 64 years of trading, as classical fashions remained popular and customers were still attracted to old- fashioned service.
His main challenge was the rising cost of doing business, with increasing utility costs, taxes and other fees, which had to be absorbed.
"The biggest enemy of independent retailers is red tape and fees that all comes back to government entities," Mr Pitt said.