HAWTHORN is richer after Friday's win and can double that on the weekend, but the state government says Tasmania is the big winner.
Hawthorn's 102-97 AFL preliminary win over Geelong on Friday means the Hawks will play in this Saturday's grand final.
Under the sponsorship deal with the state government, Hawthorn will be paid $150,000 for being premiership runner-up (achieved on Friday), and $300,000 if it wins the flag.
Under the deal that runs to 2016, Hawthorn will play four games a season at Aurora Stadium, and be paid more than $3 million a season.
Hawks star Grant Birchall yesterday confirmed that the side would come to Tasmania to show off its premiership cup should it win on Saturday.
Sport Minister Michelle O'Byrne said yesterday that independent analysis showed Tasmania received a $15 million economic boost each season through the Hawthorn sponsorship deal.
"It also shows the deal created more than 400 full- time-equivalent jobs over a five-year period," she said.
"It's a huge economic boost for the hospitality industry in particular, during the quieter winter months.
"The Hawthorn sponsorship generates revenue for Tasmania. It's a key part of our marketing brand."
She said that when Hawthorn last won the premiership in 2008, Tasmania received an estimated $1 million in media exposure from the finals' series alone.
Tourism Tasmania marketing director Kathryn McCann said many interstate visitors attended Hawks games in Tasmania, but Tasmanians also got involved, all benefiting the tourism industry.
She said Tourism Tasmania this year partnered with Hawthorn and Dark MOFO to "take over" the MCG for Tas Match Day, an outstanding promotion of winter events in Tasmania.
Tourism Tasmania also uses marketing assets including ground signs, player guernseys, website and database marketing to communicate with a significant national audience - and these assets were tracked for value and effectiveness.
The tourism campaign Behind the Scenery is being promoted during the finals.