POPPY Growers Tasmania will carry out an educational social media campaign targeting the state's youth to demonstrate the deadly consequences of opium.
The campaign will begin in December and comes after coroner Chris Webster released findings into the death of a 17-year-old Dodges Ferry youth in November last year.
He found that the teenager died from an overdose of poppy extracts.
The teenager researched how to extract morphine from poppy heads on the internet before he and a friend stole five kilograms of poppy heads from a Lewisham farm.
The teenager died from drinking a fatal brew of poppy tea.
Mr Webster made no recommendations and said that a lack of signage did not contribute to the teenager's death.
About 30,000 hectares of poppies are grown in Tasmania, and Poppy Growers Tasmania chief executive Keith Rice said the industry had been planning an awareness campaign for some time.
Mr Rice said information on how to manufacture substances such as heroin from poppy heads was readily available on the internet, and educating vulnerable youth was required.
``It is a very dangerous crop and the big thing is not its narcotic content - it is highly toxic,'' Mr Rice said.
``People believe they are going to get a high out of it. They won't. You have got to go through some very refined processes in only parts of the crop.
``The morphine content of the crop has a narcotic in it but the vast majority of the crop doesn't have a narcotic content and is highly toxic.
``People just don't know what they are getting themselves into.''
Mr Rice said Tasmanian crops had the lowest rates of interference in the world and farmers had to adhere to arguably the most stringent regulations.