LAUNCESTON City Council alderman Rob Soward will call on his counterparts to overturn the council's event assessment committee's decision not to provide funding to music festival Breath of Life.
Alderman Soward said yesterday he would move a motion at the council's October 14 meeting to grant festival organisers a requested $20,000 towards the March 2014 event.
Festival organiser Clint Pease said it would be a chance for all alderman to either show their support or give reasons why they did not support an event that attracts 16,000-plus spectators and generates an estimated $2.5 million for the region's economy.
Alderman Soward said the festival was at risk of failing through ``death by a thousands cuts'' if it was not supported.
``I am a big believer in working within the council processes, but in this particular instance I don't think perhaps enough weight has been give to what the event actually brings to the city,'' Alderman Soward said.
``This event is something we know that works, something that we know is important and that is why I am bringing it to the council.
``If people believe it is an important event they will support it.''
It has been suggested that organisers should increase ticket prices to cover the loss of funding _ however, Mr Pease said that was not a sensible option.
``We have had huge support from industry, obviously the fans and political parties as well, which has far outweighed anything that we would have expected,'' Mr Pease said.
``If you increase the ticket price to a point where people think it is not worth going anymore and 1000 less people buy tickets, you've actually created a hole in the budget and haven't fixed anything _ it's not quite that simple.''