TASMANIA is the centrepiece of the Greens tourism policy with $3 million earmarked for the World Heritage Area.
The policy, to be announced today, is focused on preserving and protecting Australia's national attractions and includes an extra $100 million for Tourism Australia and a $3 million digital marketing development strategy.
Tasmanian Greens Senator Peter Whish-Wilson said the boost to Tourism Australia's budget would attract 20 per cent more visitors.
Senator Whish-Wilson said tourism was particularly important to Tasmania's economy.
"A report by leading Australian economic forecasters Deloitte Access Economics concluded that for every additional $1 million invested in tourism marketing, between $6 and $19 million of economic activity is generated in the Tasmanian economy," he said.
Senator Whish-Wilson said Tasmania's World Heritage Area was already worth $722 million a year to Tasmania, and the proposed $3million World Heritage Interpretation Centre would boost its value.
"Our World Heritage sites are an invaluable asset for Tasmania and we should have a one-stop-shop for tourists ready to visit the sites and to provide marketing to tempt short-stay tourists back for a longer trip," he said.