NORTH-WEST Tasmanians are sick of being portrayed as a group of cowboys that trash the environment, according to the federal Liberal candidate for Braddon.
Brett Whiteley, of Burnie, said the misconception existed interstate and overseas, hindering growth in the region.
He said one of his main priorities was to show the rest of the country that Braddon was open for business.
"We need to send a clear message interstate and overseas that we do want people's investment money, that we do want them employing our people and we will do whatever we can to make the road easier for them to actually build a business and grow a business here," Mr Whiteley said.
"It would be my intention, should I be elected, to lock arms with a Liberal state government, which I believe will be elected next year, and go knocking on those doors that we need to knock on, that have already been tackled by people like Markets for Change ... saying that is not true, we are not cowboys, we are open for business."
Mr Whiteley, a former state MHA, said he was enjoying life back "in the zone" after a three-and-a-half year break from politics.
He said many people on the election trail were telling him the same thing: they wanted development.
"The message is constant this election that people are feeling quite uncertain about the future of this region, and they're concerned not only for their own future but for the future of their family and friends," Mr Whiteley said.
"They really have had enough and they want to see people investing here, so their kids and their grand- kids can get jobs."