GRAHAM Freeman's new job will make him the envy of all he meets in the next six months.
Given the unofficial title of "Tassie Devil Wrangler", the South African-born traveller is getting paid to sample the best Tasmania has to offer for the next six months.
In return, Mr Freeman will share his experiences across a range of social media platforms and work with tourism organisations on how they can do the same.
Tourism Tasmania hired Mr Freeman for the job after he was a finalist in Tourism Australia's Bests Jobs in the World competition.
Mr Freeman had applied for the Northern Territory gig and made the top three.
Tasmania might be his consolation prize but Mr Freeman, who plans to shop for some warmer clothes this weekend, is no less enthusiastic about exploring the smaller state.
"It really is this gem a lot of people don't know about," he said. He was attracted to the NT because of its wide-open spaces and unchartered land, but in Tasmania he says he will still get to enjoy outdoor adventures such as white-water rafting as well try the state's renowned food and wine.
After graduating from university in the US, Mr Freeman took off on a six- month back-packing trip through China, India and Kenya to "get it out of his system".
"It didn't work," he admitted.
For the trip he started a blog for his friends and family, but his photos and stories soon attracted a wider audience.
"Essentially, it's story-telling, being able to bring people and put them in that experience," he said.
Mr Freeman will be paid $50,000 with up to another $50,000 to cover his expenses.
Tourism Tasmania chief executive John Fitzgerald said Mr Freeman was a standout candidate.
"He has a lot of experience in content generation, visual story-telling and knowledge sharing, and he is a friendly, approachable and outgoing person who will slip easily into the Tasmanian way of life," Mr Fitzgerald said.
Follow Mr Freeman on Twitter @GrahamMFreeman