THE Launceston City Council will consider transforming The Avenue in Brisbane Street into a second mall in an effort to revitalise the city's shopping district.
The redevelopment of the CBD is a main component of the council's 30-year strategy, the Greater Launceston Plan, set to be released in October.
The Avenue extends from the end of the Brisbane Street Mall to George Street and is linked to the Brisbane Arcade and Quadrant Mall.
Launceston City Council general manager Robert Dobrzynski said the council would work with businesses to examine a range of initiatives to revitalise the CBD.
"Consideration of transforming The Avenue into a public space or second mall will be a part of this process," Mr Dobrzynski said.
"It is the highest strategic priority of the council that the CBD remain iconic so we are keen to engage with the community and retailers on how we can make the CBD a vibrant, must-visit retailing and cultural experience."
Two Avenue businesses are so far unsupportive of the second mall concept.
Petrarch's Book Shop owner Peter Durkin said he was concerned the mall would remove much-needed parking.
Mojo music store and cafe owner Jamie Morrison said he did not want to see issues of antisocial behaviour in the Brisbane Street Mall repeated in The Avenue.
He said it would be wiser to close the space to traffic for special market days and perhaps relocate the successful Harvest Market to the area.