A FRIENDLY smile, solid advice and a backbone of volunteers has helped the Exeter Visitor Centre take out a people's choice award.
The centre was named the best tourism product in the region, as voted by customers, in the Tasmanian Tourism Awards.
Centre administration assistant Dee Hewish said it was a coup for the centre because it was voted for on its service, unlike other tourism providers, which had a product to offer.
"I think the award reflects the passion and commitment of our volunteer team," Mrs Hewish said.
"The fact that they're very well informed and they all have diverse interests [means] we can provide a terribly wide base of product knowledge."
Gail Murray is one of 17 volunteers and said the centre had received a lot of positive feedback.
"The comments we get are that people feel very welcome, that the centre itself is welcoming and that the staff are friendly," Ms Murray said.
The centre will now vie for the award on a state level in the Tourism Industry Council Tasmania's awards in November - a win it claimed two years ago.