WORD of a powerful motor and a sleek new design contributed to the success of the EH Holden long before it hit the streets.
Fifty years later, the car still holds its appeal.
Car lovers from around the state are convening throughout the month to celebrate Holden's August 1963 release.
The National Automobile Museum in Launceston will next week focus on the car at its open weekend, and October car display Rock `N Rodz will attempt to assemble the most EHs in the state.
EH Holden Car Club of Tasmania member Keith Dolting said the shape and motor made the car more popular.
The model was the first to replace the grey motor with the red.
"It had different tail-lights and grille, there are a lot of cosmetic changes," Mr Dolting said.
Fellow club member Michael Scott said the appeal still held.
"I've had two people ringing up wanting to buy mine in the last month," he said.
Mr Scott and Mr Dolting agreed there were still many of the cars to be found across the nation.
"They're being rebuilt in sheds everywhere," Mr Scott said.
The National Automobile Museum's community awareness weekend opens from 10am to 4pm on August 24 and 25. Entry on both days is free.