SOPHISTICATED online campaigning techniques are at play this election as parties chase key segments of the vote.
Email and social media databases are allowing candidates and parties to drill down into smaller sections of the community to create messages tailored to what you want to hear.
A Labor campaign spokesman said there had been a "real focus" on its digital campaign, which was paying dividends.
"In the 48 hours after Kevin [Rudd] called the election and sent through his email to everyone, we raised more money online in 48 hours than we did online during the whole 2010 campaign," the spokesman said.
"Responses from online have been channelled into letterboxers, doorknockers, phone callers - anyone who was sceptical about the power of digital campaigning sure isn't any more."
The Labor digital campaign team was also quick to pounce on Mr Rudd's debate announcement of a new vote on same-sex marriage if re- elected.
Within an hour of the debate finishing, an email arrived in thousands of inboxes with the same-sex marriage announcement details, linking to a website, petition and "It's Time" social media campaign - all targeted towards mobilising enthusiasm for the party.
Two days after the announcement, 1000 people have followed the "It's Time" campaign Twitter account, and nearly 7000 had signed the online petition.
The campaign was also celebrating the support of pop band The Veronicas, who shared the message with their 2.3 million Facebook friends.
Over the past weeks, other emails have been sent to different groups from different Labor voices; from national secretary George Wright on party strategy, from Therese Rein thanking you for your support, and from Kevin Rudd himself.
Around 20 people are engaged on Labor's digital team at any one time, as part of a conscious effort to boost the party's online profile.