MULTI-LINGUAL sales staff, translated maps and specific branding is the key to attracting Chinese visitors to the Tasmanian tourism market.
Sovereign Hill marketing director Garry Burns yesterday told attendees of his Tasmanian Tourism Conference workshop the secret of the business's success in attracting Chinese tourists.
Mr Burns oversees a million visitors to the Ballarat museum annually, about a quarter of whom are foreign.
Seventy thousand of those are Chinese.
"We're at a bit of an advantage because lots of Chinese came to the goldfields," Mr Burns said.
He said Tasmania was at a similar advantage in that it allowed for "boutique offerings".
"Tasmania's current position is that of open spaces and stunning areas available," Mr Burns said.
Mr Burns, who has been in the tourism industry for more than 25 years, said it paid to "tread carefully".
"You never understand it totally," he said.
The Tasmanian Tourism Conference begins today at the Hotel Grand Chancellor in Launceston.