LAUNCESTON businesses are more advanced than others in the state when it comes to online-based sales, it was announced yesterday.
The city was named Tasmania's most web-savvy at the Google eTown Awards, which recognise small businesses that take advantage of the web to connect with customers and grow.
Sebachi owner Lisa Tedeschi said she took her store online five years ago, and 20 per cent of her store's revenue now came directly from online sales.
"There has been quite a lot of small businesses in Launceston that would have an online presence and in the coming months we will see a lot more perhaps join online," she said.
She said a high percentage of her online sales were from interstate and international customers, while Tasmanians often looked online then bought items in the store.
Launceston Mayor Albert van Zetten said the award was evidence people could conduct business across the world from Northern Tasmania.
Launceston Chamber of Commerce chief executive Maree Tetlow said the National Broadband Network rollout had helped businesses to think more about online business.
"We know consumers are using this media more for their planning and purchasing, and we need to do everything we can to encourage businesses to increase their online presence," Ms Tetlow said.
A national winner will be announced later this month.