THE state government says the silver lining of a falling Australian dollar could be in Tasmania's tourism appeal over the next 12 months.
Fresh from launching the Tourism Tasmania spring campaign, Tourism minister Scott Bacon said a strengthening US dollar could be favourable in drawing more international visitors and mainland Australians to the state, as outbound travel becomes more expensive for domestic vacationers.
The Australian dollar hovered around US91 yesterday, with some forecasting it to fall to 85 by the end of 2014.
Mr Bacon said the falling dollar tied in with the objectives of the Go Behind the Scenery campaign, which is specifically targeting travellers from within and around Australia.
``Tourism Tasmania's research interstate shows that the potential for further tourism growth in Tasmania over the coming years remains high, and we need to capitalise on this through creative advertising campaigns,'' he said.
Phase 2 of Tourism Tasmania's Go Behind the Scenery campaign, unveiled on Friday, will run in Sydney and Melbourne from today until mid-October.
The campaign aims to bring more Australians to Tasmania during the coming spring and summer seasons.
Tourism industry players from across the state will be at Launceston's Albert Hall on Tuesday for the 2013 Tasmanian Tourism Conference and Industry Trade Show.